MOORHEAD, MN – The American Association of Professional Baseball has entered into a partnership with technology company Rebus as the ramp-up of the league’s technology portfolio continues to take shape.
Rebus is a website add-on engine that allows for sports teams, leagues, and sponsors to increase fan engagement and incremental revenue. Rebus’ main technology consists of an overlay widget that will be integrated into American Association’s website and American Association Baseball TV live streams. The widget will feature products and experiences that promote both the league and the teams, such as team merchandise, ticket bundles, trivia, fan experiences and other unique experiences and items. Fans can shop on the widget without having to leave the website or stop watching the broadcast.
“As everything is going digital and it is hard to engage fans when no tickets can be sold, we believe our turnkey product is something that leagues and organizations could benefit from to show their sponsors that they are willing to be innovative and can still bring in revenue and brand awareness even without selling tickets,” said Juli Villalba, CEO of Rebus. “What makes the American Association deal exciting is that they are the first U.S.-based league to sign with us. We look forward to working with Josh and his innovative team to come up with products and experiences that will not only appeal to current fans and help grow the American Association fanbase.”
“We couldn’t be more thrilled to add Rebus to the American Association’s growing tech stack,” said American Association Commissioner Josh Schaub. “We know that Rebus will be well received by our fans who look for easier ways to participate in the American Association brand. We couldn’t be prouder to partner with such an innovative company like Rebus.”
About the American Association of Professional Baseball: The American Association of Professional Baseball was established for the 2006 season and is a Partner League of Major League Baseball. The league features clubs in ten states in the central United States and one Canadian province.
About Rebus: Started two years ago in Colombia by two serial entrepreneurs: Juli Villalba (CEO) and Jose Berrio (CPO), in June of 2020 the company was accepted into TechStars Sports Accelerator in Indianapolis, IN. Rebus could not pass up the opportunity to join TechStars, so they packed up, left their families in Colombia, and moved to the United States amid a global pandemic. They have since opened an office in Indianapolis upon the conclusion of TechStars. Rebus has closed pilot deals with a handful of American sports teams in professional baseball, soccer, basketball, and esports.