The American Association of Professional Baseball (AAPB) today announced a multi‑year partnership with Rhodes International, Inc naming the company the Official Rolls and Bread Partner of the American Association of Professional Baseball.
Under the agreement, Rhodes Bake-N-Serv will receive prominent brand integration across the league’s regular season television broadcasts, including marquee events such as the All-Star Game and Home Run Derby, in Lincoln, Nebraska July 14th and 15th.
In addition, Rhodes will have activation in ten American Association markets, featuring customized in-stadium video content designed to engage fans and strengthen the brand’s connection with the communities throughout AAPB ballparks.
“This partnership with Rhodes Bake-N-Serv is a perfect fit for our league.” said American Association Commissioner Joshua Schaub. “Both of our brands are built on community, family traditions, and bringing people together. From the ballpark to the dinner table, Rhodes represents the kind of simple, affordable joy that defines the game of baseball, and we’re excited for our fans and communities to experience that connection.”
Kenny Farnsworth, President of Rhodes International added:
“Rhodes is proud to partner with the American Association of Professional Baseball. To bring together two traditions rooted in community, connection and simple joys. Rhodes has been producing delicious frozen bread, roll, and cinnamon rolls for home bakers for nearly 70 years. At Rhodes Bake-N-Serv, we believe great moments are made around the table and at the ballpark, and we’re excited to help fans enjoy both.”
The partnership was brokered by SRS Partners, the exclusive sponsorship agency for the American Association of Professional Baseball.
Rhodes Bake-N-Serv joins Empire Netting and Fence, Engine, Daktronics, Catch and ForeverLawn as new AAPB partners for the 2026 season which begins on May 14th.
ABOUT THE AMERICAN ASSOCIATION
The American Association of Professional Baseball (www.aabaseball.com and www.aabaseball.tv) is a Major League Baseball Partner League operating in nine U.S. states and one Canadian province. Formed in 2006, the league consists of twelve member clubs, many of which began play as early as 1993. Through the 2025 season, 483 player contracts have been transferred to MLB organizations. In addition, 60 AAPB alumni have reached the Major Leagues, including 17 who appeared in 2025.
ABOUT RHODES BAKE-N-SERV
Rhodes Bake-N-Serv is a family business dedicated to producing home-baked quality frozen bread and roll dough, frozen sweet rolls and partially baked frozen rolls. Rhodes is produced in the heart of Wisconsin with its headquarters in Utah. Rhodes offers versatile products at a great value and are devoted to helping our customers bake successfully.
ABOUT SRS PARTNERS
SRS Partners is a boutique sports and entertainment agency specializing in sponsorship sales, consulting, and brand advisory. Founded by Seth Frankenthal, SRS Partners has served as the exclusive sponsorship agency of the American Association of Professional Baseball since 2021. For more information, visit www.srspartners.com or contact Sponsorship@srspartners.com.
MEDIA CONTACT
Joe Favorito
Email: joefavorito2@gmail.com
Phone: 917‑566‑8345
